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~person:"Bilgram, Volker"
~person:"Kotlarsky, Julia"
~person:"Majchrzak, Ann"
~subject:"Markenführung"
~subject:"Social web"
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Search: subject_exact:"Crowd testing"
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Markenführung
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Crowdsourcing
27
Innovation management
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10
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6
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5
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crowdsourcing
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Bilgram, Volker
Kotlarsky, Julia
Majchrzak, Ann
Füller, Johann
6
Bretschneider, Ulrich
3
Han, Chunjia
3
Hautz, Julia
3
Hossain, Mokter
3
Hutter, Katja
3
Schreier, Martin
3
Yang, Mu
3
Al Omoush, Khaled Saleh
2
Berthon, Pierre R.
2
Blomqvist, Kirsimarja
2
Brem, Alexander
2
Ciotti, Fabrizio
2
Dahl, Darren W.
2
Däubler, Wolfgang
2
Fedorenko, Ivan
2
Gan, Chunmei
2
Garcia Martinez, Marian
2
Hofstetter, Reto
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Hornuf, Lars
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Kosonen, Miia
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Leimeister, Jan Marco
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Lenart-Gansiniec, Regina
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Lukyanenko, Roman
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Malhotra, Arvind
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Seidel, Victor P.
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Sixt, Elfriede
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Zaheer, Shazia
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Abhari, Kaveh
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Acar, Oguz Ali
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Al-Qirem, Raed
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Information systems research : ISR
1
Journal of engineering and technology management : JET-M
1
Journal of management information systems : JMIS
1
Technological forecasting & social change : an international journal
1
The journal of product & brand management
1
The journal of strategic information systems : incorporating International Information Systems
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Understanding the crowd - how to construct the crowd and manage participants in customer co-creation
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Consumer empowerment in crowdsourcing systems : effects of perceived empowerment on consumers' innovative behavior and change in brand passion
Bilgram, Volker
;
Füller, Johann
;
Piller, Frank T.
- In:
Understanding the crowd - how to construct the crowd …
,
(pp. 190-231)
.
2017
Persistent link: https://www.econbiz.de/10011915477
Saved in:
2
How crowdfunding platforms change the nature of user innovation : from problem solving to entrepreneurship
Brem, Alexander
;
Bilgram, Volker
;
Marchuk, Anna
- In:
Technological forecasting & social change : an …
144
(
2019
),
pp. 348-360
Persistent link: https://www.econbiz.de/10012133938
Saved in:
3
The moderating effect of personal features on the consequences of an enjoyable co-creation experience
Füller, Johann
;
Bilgram, Volker
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 386-401
Persistent link: https://www.econbiz.de/10011777376
Saved in:
4
Effect of knowledge-sharing trajectories on innovative outcomes in temporary online crowds
Majchrzak, Ann
;
Malhotra, Arvind
- In:
Information systems research : ISR
27
(
2016
)
4
,
pp. 685-703
Persistent link: https://www.econbiz.de/10011629832
Saved in:
5
Machiavellianism or morality : which behavior pays off in online innovation contests?
Hutter, Katja
;
Füller, Johann
;
Hautz, Julia
;
Bilgram, …
- In:
Journal of management information systems : JMIS
32
(
2015
)
3
,
pp. 197-228
Persistent link: https://www.econbiz.de/10011435879
Saved in:
6
The search for innovative partners in co-creation : identifying lead users in social media through netnography and crowdsourcing
Brem, Alexander
;
Bilgram, Volker
- In:
Journal of engineering and technology management : JET-M
37
(
2015
),
pp. 40-51
Persistent link: https://www.econbiz.de/10011428742
Saved in:
7
The potential of crowdsourcing for co-marketing : how consumers may be turned into brand ambassadors
Bilgram, Volker
;
Füller, Johann
;
Koch, Giordano
;
Rapp, …
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
59
(
2013
)
4
,
pp. 42-48
Persistent link: https://www.econbiz.de/10010227975
Saved in:
8
Towards an information systems perspective and research agenda on crowdsourcing for innovation
Majchrzak, Ann
;
Malhotra, Arvind
- In:
The journal of strategic information systems : …
22
(
2013
)
4
,
pp. 257-268
Persistent link: https://www.econbiz.de/10010231961
Saved in:
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