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~person:"Bilgram, Volker"
~person:"Langner, Tobias"
~subject:"Konsumentenverhalten"
~subject:"Werbung"
~type_genre:"Aufsatz im Buch"
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Konsumentenverhalten
Werbung
Brand management
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Markenführung
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2
Deutschland
2
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Markenartikel
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Psychology of advertising
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Bilgram, Volker
Langner, Tobias
Keller, Kevin Lane
7
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4
Park, C. Whan
4
Schmitt, Bernd
4
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4
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Innovation und Internationalisierung : Festschrift für Norbert Koubek
1
Marke neu denken : Paradigmenwechsel in der Markenführung
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Strategy and communication for innovation : integrative perspectives on innovation in the digital economy
1
Understanding the crowd - how to construct the crowd and manage participants in customer co-creation
1
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ECONIS (ZBW)
5
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1
Managing brands in an ever-changing media environment
Langner, Tobias
;
Klinke, Tobias
- In:
Media and change management : creating a path for new …
,
(pp. 143-168)
.
2022
Persistent link: https://www.econbiz.de/10013167342
Saved in:
2
Consumer empowerment in crowdsourcing systems : effects of perceived empowerment on consumers' innovative behavior and change in brand passion
Bilgram, Volker
;
Füller, Johann
;
Piller, Frank T.
- In:
Understanding the crowd - how to construct the crowd …
,
(pp. 190-231)
.
2017
Persistent link: https://www.econbiz.de/10011915477
Saved in:
3
Empowering members of a brand community to gain consumer insights and create new products : the case of the Vorwerk thermomix research community
Kröper, Madeleine
;
Bilgram, Volker
;
Wehlig, Ramona
- In:
Strategy and communication for innovation : integrative …
,
(pp. 403-414)
.
2017
Persistent link: https://www.econbiz.de/10011663062
Saved in:
4
Marke neu denken : vom Leuchtturm zum Lagerfeuer
Hahn, Hans Peter
;
Luckas, Manfred
;
Schulz, Jürgen
; …
- In:
Marke neu denken : Paradigmenwechsel in der Markenführung
,
(pp. 47-125)
.
2016
Persistent link: https://www.econbiz.de/10011487732
Saved in:
5
Markenliebe : vom Wesen der intensivsten aller Markenbeziehungen
Langner, Tobias
;
Kühn, Jochen
- In:
Innovation und Internationalisierung : Festschrift für …
,
(pp. 589-612)
.
2010
Persistent link: https://www.econbiz.de/10010216745
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