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~person:"Binckebanck, Lars"
~person:"Johnston, Wesley J."
~subject:"Marketing theory"
~subject:"Theory"
~subject:"Vertrieb"
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Search: subject:"B-to-B-Marketing"
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Marketing theory
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B-to-B-Marketing
27
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10
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10
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5
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Binckebanck, Lars
Johnston, Wesley J.
Kleinaltenkamp, Michael
23
Backhaus, Klaus
17
Plinke, Wulff
8
Jacob, Frank
5
LaPlaca, Peter J.
5
Lindgreen, Adam
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Voeth, Markus
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4
Büschken, Joachim
4
Fließ, Sabine
4
Heinrich, Stephan
4
Homburg, Christian
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Kliche, Mario
4
Martin, Jennifer S.
4
Strothmann, Karl-Heinz
4
Claßen, Matthias
3
Flory, Markus
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Geiger, Ingmar
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Hermanns, Arnold
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Hofmaier, Richard
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Kober, Stephan
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Möller, K. E. Kristian
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2
Baaken, Thomas
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Badrinarayanan, Vishag
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2
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Industrial marketing management : the international journal for industrial and high-tech firms
2
The Oxford handbook of strategic sales and sales management
2
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Innovative Markenführung und -implementierung
1
Internationaler Vertrieb : Grundlagen, Konzepte und Best Practices für Erfolg im globalen Geschäft ; [... fand am 11. März 2011 im Audimax der Nordakademie in Elmshorn die zweite "Sales Convention" unter dem Motto "Internationaler Vertrieb - Global Player oder Local Hero" statt]
1
The journal of personal selling & sales management : JPSSM
1
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ECONIS (ZBW)
9
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1
The future of B2B marketing theory : a historical and prospective analysis
Mora Cortez, Roberto
;
Johnston, Wesley J.
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 90-102
Persistent link: https://www.econbiz.de/10011775989
Saved in:
2
The IPS-EQ model : interpersonal skills and emotional intelligence in a sales process
Borg, Susanne Wiatr
;
Johnston, Wesley J.
- In:
The journal of personal selling & sales management : JPSSM
33
(
2013
)
1
,
pp. 39-51
Persistent link: https://www.econbiz.de/10009717207
Saved in:
3
Die Rolle des internationalen Vertriebs bei der Umsetzung der B-to-B-Markenpolitik
Binckebanck, Lars
- In:
Internationaler Vertrieb : Grundlagen, Konzepte und …
,
(pp. 531-561)
.
2012
Persistent link: https://www.econbiz.de/10009624390
Saved in:
4
Does customer information usage improve a firm's performance in business-to-business markets?
Rollins, Minna
;
Bellenger, Danny N.
;
Johnston, Wesley J.
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 984-994
Persistent link: https://www.econbiz.de/10009656652
Saved in:
5
Organizational commitment to sales
Johnston, Wesley J.
;
Peters, Linda D.
- In:
The Oxford handbook of strategic sales and sales management
,
(pp. 457-488)
.
2011
Persistent link: https://www.econbiz.de/10008991458
Saved in:
6
Nachhaltige Markenimplementierung im B-to-B-Vertrieb
Baumgarth, Carsten
;
Binckebanck, Lars
- In:
Innovative Markenführung und -implementierung
,
(pp. 335-354)
.
2011
Persistent link: https://www.econbiz.de/10009349214
Saved in:
7
Organizational Commitment to Sales
Johnston, Wesley J.
;
Peters, Linda D.
- In:
The Oxford handbook of strategic sales and sales management
.
2011
Persistent link: https://www.econbiz.de/10012885336
Saved in:
8
Interaktive Markenführung : Vertrieb als Kommunikationskanal der B-to-B-Marke
Binckebanck, Lars
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 517-538)
.
2010
Persistent link: https://www.econbiz.de/10003910018
Saved in:
9
Interaktive Markenführung im B2B-Verkauf
Binckebanck, Lars
-
2006
Persistent link: https://www.econbiz.de/10003312899
Saved in:
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