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~person:"Binder, Reinhard"
~person:"Comunian, Roberta"
~type_genre:"Aufsatz im Buch"
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Binder, Reinhard
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StadtLandMarke : strategische Markenführung als Erfolgsfaktor im Location-Branding
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Urban events, place branding and promotion : place event marketing
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ECONIS (ZBW)
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Participatory cultural events and place attachment : a new path towards place branding?
Brokalaki, Zafeirenia
;
Comunian, Roberta
- In:
Urban events, place branding and promotion : place …
,
(pp. 63-85)
.
2020
Persistent link: https://www.econbiz.de/10012161186
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Standort als Marke : Region und Identität
Binder, Reinhard
;
Zintzmeyer, Jörg
- In:
StadtLandMarke : strategische Markenführung als …
,
(pp. 36-44)
.
2007
Persistent link: https://www.econbiz.de/10003622077
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