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~person:"Binney, Wayne"
~person:"Domegan, Christine"
~person:"Kotler, Philip"
~type_genre:"Aufsatz im Buch"
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Social Marketing
16
Social marketing
16
Theorie
5
Theory
5
Behavioral economics
1
Behaviour change
1
Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
Consumer attitudes
1
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1
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Binney, Wayne
Domegan, Christine
Kotler, Philip
Brennan, Linda
13
Nguyen, Dang
10
Parker, Lukas
10
Aleti, Torgeir
9
Rundle-Thiele, Sharyn
9
Kubacki, Krzysztof
7
Dietrich, Timo
6
Hastings, Gerard
6
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5
French, Jeff
4
McHugh, Patricia
4
Previte, Josephine
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Szablewska, Natalia
4
Andreasen, Alan R.
3
Beachcroft-Shaw, Harry
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Deshpande, Sameer
3
Ellis, Debbie
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Lee, Nancy R.
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McDermott, Laura
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McDermott, Robert J.
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Dahl, Stephan
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Fry, Marie-Louise
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Gordon, Ross
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Knox, Kathy
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Lefebvre, R. Craig
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Low, David R.
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McCarthy, Breda
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Nufer, Gerd
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Pang, Bo
2
Parkinson, Joy
2
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Social marketing and behaviour change : models, theory and applications
10
The SAGE handbook of social marketing
2
Contemporary issues in social marketing
1
Macro-social marketing insights : systems thinking for wicked problems
1
Nonprofit marketing : sectoral applications
1
Stakeholder involvement in social marketing : challenges and approaches to engagement
1
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ECONIS (ZBW)
16
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1
Stakeholder analysis in a systems setting : an Active Travel case study in Ireland
Domegan, Christine
;
McHugh, Patricia
;
Brychkov, Dmitry
; …
- In:
Stakeholder involvement in social marketing : …
,
(pp. 108-131)
.
2021
Persistent link: https://www.econbiz.de/10012419636
Saved in:
2
Macro-
social
marketing
and the complexity of value co-creation
Domegan, Christine
;
McHugh, Patricia
- In:
Macro-social marketing insights : systems thinking for …
,
(pp. 110-130)
.
2020
Persistent link: https://www.econbiz.de/10012112236
Saved in:
3
Social
marketing
and behaviour change: where to from here?
Brennan, Linda
;
Binney, Wayne
;
Parker, Lukas
;
Aleti, Torgeir
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 331-335)
.
2014
Persistent link: https://www.econbiz.de/10010477238
Saved in:
4
Social change models in
social
marketing
Brennan, Linda
;
Binney, Wayne
;
Parker, Lukas
;
Aleti, Torgeir
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 279-316)
.
2014
Persistent link: https://www.econbiz.de/10010477242
Saved in:
5
‘Buying’ or ‘consumer’ behaviour decision models
Brennan, Linda
;
Binney, Wayne
;
Parker, Lukas
;
Aleti, Torgeir
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 225-267)
.
2014
Persistent link: https://www.econbiz.de/10010477246
Saved in:
6
Case study: waves of change : collaborative design for tomorrow’s world
Domegan, Christine
;
McHugh, Patricia
;
Devaney, Michelle
; …
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 208-219)
.
2014
Persistent link: https://www.econbiz.de/10010477247
Saved in:
7
Multi-theory models
Brennan, Linda
;
Binney, Wayne
;
Parker, Lukas
;
Aleti, Torgeir
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 181-198)
.
2014
Persistent link: https://www.econbiz.de/10010477256
Saved in:
8
Socio-cultural ecological models
Brennan, Linda
;
Binney, Wayne
;
Parker, Lukas
;
Aleti, Torgeir
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 121-147)
.
2014
Persistent link: https://www.econbiz.de/10010477271
Saved in:
9
Emotional models (affective models)
Brennan, Linda
;
Binney, Wayne
;
Parker, Lukas
;
Aleti, Torgeir
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 79-108)
.
2014
Persistent link: https://www.econbiz.de/10010477280
Saved in:
10
Behavioural models (conative models)
Brennan, Linda
;
Binney, Wayne
;
Parker, Lukas
;
Aleti, Torgeir
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 41-65)
.
2014
Persistent link: https://www.econbiz.de/10010477308
Saved in:
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