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~person:"Birdwhistell, Mark"
~subject:"Consumer behaviour"
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Consumer behaviour
Ausländische Tochtergesellschaft
1
Brand management
1
Foreign subsidiary
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Hospital
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Inter-firm cooperation
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Krankenhaus
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Marketingkooperation
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Birdwhistell, Mark
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Health marketing quarterly
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ECONIS (ZBW)
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Hospital affiliations, co-branding, and consumer impact
Gombeski, William R.
;
Claypool, Joe O.
;
Karpf, Michael
; …
- In:
Health marketing quarterly
31
(
2014
)
1
,
pp. 65-77
Persistent link: https://www.econbiz.de/10010362776
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