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~person:"Biscaia, Rui"
~person:"Ganesh B. E."
~subject:"Konsumentenverhalten"
~subject:"Lieferkette"
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Konsumentenverhalten
Lieferkette
Consumer behaviour
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conceptual model
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Beziehungsmarketing
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customer engagement
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digital platform usages
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fans
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individual images
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online image
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personal branding
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Biscaia, Rui
Ganesh B. E.
Jain, Varsha
2
Liu, Weihua
2
Roy, Subhadip
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International journal of management concepts and philosophy : IJMCP
1
Journal of sport management : the official journal of the North American Society of Sport Management
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ECONIS (ZBW)
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Customer engagement in sport : an updated review and research agenda
McDonald, Heath
;
Biscaia, Rui
;
Yoshida, Masayuki
; …
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 289-304
Persistent link: https://www.econbiz.de/10013255823
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2
Discovering surrogate branding via online image development : a case from India
Jain, Varsha
;
Kitchen, Philip J.
;
Ganesh B. E.
;
Garg, …
- In:
International journal of management concepts and …
12
(
2019
)
3
,
pp. 342-359
Persistent link: https://www.econbiz.de/10012105416
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