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~person:"Biscaia, Rui"
~subject:"Consumer behaviour"
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Search: subject:"sponsorship"
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Consumer behaviour
Sponsoring
8
Sponsorship
8
Sportmarketing
7
Sports marketing
7
Football
6
Fußball
6
Professional sports
5
Profisport
5
Sport
5
Sports
5
Konsumentenverhalten
4
Brand management
3
Markenführung
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sponsorship
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Beziehungsmarketing
2
Brand image
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Markenimage
2
Relationship marketing
2
Sport organization
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Sportorganisation
2
fans
2
sponsorship effectiveness
2
Betriebliche Wertschöpfung
1
Brand
1
Consumer motivation
1
Creation of shared value
1
Customer retention
1
Facebook
1
Fans
1
Internet marketing
1
Kaufmotiv
1
Kundenbindung
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Lisbon
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Lissabon
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Markenartikel
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Olympic Games
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Biscaia, Rui
Grohs, Reinhard
6
Ko, Yong Jae
6
Scheinbaum, Angeline Close
6
Breuer, Christoph
5
Cornwell, T. Bettina
5
Koronios, Konstantinos
5
Kwak, Dae Hee
5
Mazodier, Marc
5
Woisetschläger, David
5
Athey, Susan
4
Ellison, Glenn
4
Rumpf, Christopher
4
Santos, Manuel Alonso dos
4
Weeks, Clinton S.
4
Backhaus, Christof
3
Boerman, Sophie C.
3
Chang, Yonghwan
3
Chien, P. Monica
3
Cobbs, Joe
3
Dalakas, Vassilis
3
Dimitropoulos, Panagiotis
3
Evans, Nathaniel J.
3
Herrmann, Jean-Luc
3
Huber, Frank
3
Itani, Maher N.
3
Kacha, Mathieu
3
Kaplanidou, Kyriaki
3
Kim, Yu Kyoum
3
Lacey, Russell
3
Matthes, Isabel
3
Moharana, Tapas Ranjan
3
Palmer, Karen
3
Plewa, Carolin
3
Rai, Jaskirat Singh
3
Ratten, Vanessa
3
Reisinger, Heribert
3
Schnittka, Oliver
3
Thomas, Robert James
3
Uhrich, Sebastian
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Journal of sport management : the official journal of the North American Society of Sport Management
2
European Sport management quarterly : ESMQ
1
International journal of sports marketing & sponsorship
1
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ECONIS (ZBW)
4
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1
The role of self-brand connection on the relationship between athlete brand image and fan outcomes
Kunkel, Thilo
;
Biscaia, Rui
;
Arai, Akiko
;
Agyemang, Kwame
- In:
Journal of sport management : the official journal of …
34
(
2020
)
3
,
pp. 201-216
Persistent link: https://www.econbiz.de/10012293257
Saved in:
2
When
sponsorship
causes anger : understanding negative fan reactions to postings on sports clubs' online social media channels
Weimar, Daniel
;
Holthoff, Lisa Carola
;
Biscaia, Rui
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 335-357
Persistent link: https://www.econbiz.de/10013271112
Saved in:
3
No more "good" intentions : purchase behaviors in
sponsorship
Zaharia, Noni
;
Biscaia, Rui
;
Gray, Dianna P.
;
Stotlar, …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 162-175
Persistent link: https://www.econbiz.de/10011489239
Saved in:
4
Sponsorship
effectiveness in professional sport : an examination of recall and recognition among football fans
Biscaia, Rui
;
Correia, Abel
;
Ross, Stephen
;
Rosado, António
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10010489144
Saved in:
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