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~person:"Biscaia, Rui"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Handbuch"
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Football
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Fußball
13
Professional sports
11
Profisport
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Sportmarketing
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Sports marketing
9
Consumer behaviour
8
Konsumentenverhalten
8
Sponsoring
6
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Sports
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Beziehungsmarketing
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Brand image
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fans
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Aufsatz in Zeitschrift
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Biscaia, Rui
Szymanski, Stefan
34
Simmons, Robert
32
Wicker, Pamela
24
Frick, Bernd
23
Barros, Carlos Pestana
21
Schreyer, Dominik
21
Franck, Egon
20
Pawlowski, Tim
19
Paul, Rodney J.
18
Scelles, Nicolas
18
Schmidt, Sascha Leonard
18
Torgler, Benno
18
Humphreys, Brad R.
17
Buraimo, Babatunde
16
Weimar, Daniel
16
Forrest, David
15
Tainsky, Scott
15
Weinbach, Andrew P.
15
Maennig, Wolfgang
14
Vrontis, Demetris
14
Breuer, Christoph
13
Garcia-del-Barrio, Pedro
13
Rossi, Giambattista
13
Thrassou, Alkis
13
Dietl, Helmut
12
Reade, J. James
12
Soebbing, Brian P.
12
Kochman, Ladd Michael
11
Krumer, Alex
11
McDonald, Heath
11
McHale, Ian
11
Ours, Jan C. van
11
Salaga, Steven
11
Andreff, Wladimir
10
Goossens, Dries
10
Halabi, Abdel K.
10
Pitts, Joshua D.
10
Tena, J. D.
10
Corral, Julio del
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International journal of sports marketing & sponsorship
4
European Sport management quarterly : ESMQ
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Journal of consumer behaviour
1
Sport management review
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
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1
Fans' perceptions of pro-environmental sustainability initiatives in sport and triple bottom line benefits
Cayolla, Ricardo Roseira
;
Escadas, Marco
;
Biscaia, Rui
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 395-421
Persistent link: https://www.econbiz.de/10014331420
Saved in:
2
The neural bases of sport fan reactions to teams : evidence from a neuroimaging study
Cayolla, Ricardo
;
Biscaia, Rui
;
Baumeister, Roy F.
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 842-854
Persistent link: https://www.econbiz.de/10014507474
Saved in:
3
When sponsorship causes anger : understanding negative fan reactions to postings on sports clubs' online social media channels
Weimar, Daniel
;
Holthoff, Lisa Carola
;
Biscaia, Rui
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 335-357
Persistent link: https://www.econbiz.de/10013271112
Saved in:
4
A bright spot for a small league : social media performance in a football league without a COVID-19 lockdown
Weimar, Daniel
;
Holthoff, Lisa Carola
;
Biscaia, Rui
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
3
,
pp. 421-442
Persistent link: https://www.econbiz.de/10012549512
Saved in:
5
The role of self-brand connection on the relationship between athlete brand image and fan outcomes
Kunkel, Thilo
;
Biscaia, Rui
;
Arai, Akiko
;
Agyemang, Kwame
- In:
Journal of sport management : the official journal of …
34
(
2020
)
3
,
pp. 201-216
Persistent link: https://www.econbiz.de/10012293257
Saved in:
6
A model bridging team brand experience and sponsorship brand experience
Biscaia, Rui
;
Trail, Galen
;
Ross, Stephen
;
Yoshida, Masayuki
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
4
,
pp. 380-399
Persistent link: https://www.econbiz.de/10011821792
Saved in:
7
No more "good" intentions : purchase behaviors in sponsorship
Zaharia, Noni
;
Biscaia, Rui
;
Gray, Dianna P.
;
Stotlar, …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 162-175
Persistent link: https://www.econbiz.de/10011489239
Saved in:
8
Investigating the role of fan club membership on perceptions of team brand equity in football
Biscaia, Rui
;
Ross, Stephen
;
Yoshida, Masayuki
; …
- In:
Sport management review
19
(
2016
)
2
,
pp. 157-170
Persistent link: https://www.econbiz.de/10011475580
Saved in:
9
Sponsorship effectiveness in professional sport : an examination of recall and recognition among football fans
Biscaia, Rui
;
Correia, Abel
;
Ross, Stephen
;
Rosado, António
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10010489144
Saved in:
10
The role of service quality and ticket pricing on satisfaction and behavioural intention within professional football
Biscaia, Rui
;
Correia, Abel
;
Yoshida, Masayuki
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
4
,
pp. 301-325
Persistent link: https://www.econbiz.de/10010195352
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