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~person:"Biswas, Dipayan"
~subject:"Konsumentenverhalten"
~subject:"Managers"
~subject:"United Kingdom"
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Managers
United Kingdom
Perception
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Wahrnehmung
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Consumer behaviour
5
Einzelhandel
2
Food
2
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Retail trade
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Sensory marketing
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Sampling
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Sensory aspects of retailing
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product appeal
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Biswas, Dipayan
Krishna, Aradhna
14
Usman, Osly
10
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9
Han, Heesup
9
Raghubir, Priya
8
Heiss, Florian
7
Persson, Petra
7
Sydnor, Justin R.
7
Taubinsky, Dmitry
7
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6
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6
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6
Pope, Devin G.
6
Rajasenan, D.
6
Rajeev B.
6
Rozen, Kareen
6
Wiedmann, Klaus-Peter
6
Aaker, Jennifer
5
De Clippel, Geoffroy
5
Ladeira, Wagner Junior
5
Müller, Holger
5
Santini, Fernando de Oliveira
5
Schwartzstein, Joshua
5
Shleifer, Andrei
5
Sousa-Poza, Alfonso
5
Spence, Charles
5
Wedel, Michel
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Bruwer, Johan
4
Buckley, Peter J.
4
Chapman, Malcolm
4
Clegg, Jeremy
4
Derval, Diana
4
Elder, Ryan S.
4
Franses, Philip Hans
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Gajewska- De Mattos, Hanna
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Germelmann, Claas Christian
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Marketing letters : a journal of research in marketing
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The Routledge companion to contemporary brand management
1
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Designed to s(m)ell : when scentedadvertising induces proximityand enhances appeal
Ruzeviciute, Ruta
;
Kamleitner, Bernadette
;
Biswas, Dipayan
- In:
Journal of marketing research
57
(
2020
)
2
,
pp. 315-331
Persistent link: https://www.econbiz.de/10012180538
Saved in:
2
Sensory aspects of retailing : theoretical and practical implications
Biswas, Dipayan
- In:
Journal of retailing
95
(
2019
)
4
,
pp. 111-115
Persistent link: https://www.econbiz.de/10012154080
Saved in:
3
Tasting in 2D : implications of food shape, visual cues, and oral haptic sensory inputs
Szocs, Courtney
;
Biswas, Dipayan
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 753-764
Persistent link: https://www.econbiz.de/10011614561
Saved in:
4
Sensory aspects of branding
Biswas, Dipayan
- In:
The Routledge companion to contemporary brand management
,
(pp. 218-227)
.
2016
Persistent link: https://www.econbiz.de/10011515396
Saved in:
5
Making choices while smelling, tasting, and listening : the role of sensory (dis)similarity when sequentially sampling products
Biswas, Dipayan
;
Labrecque, Lauren I.
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 112-126
Persistent link: https://www.econbiz.de/10010250059
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