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~person:"Bitner, Mary Jo"
~person:"Lovelock, Christopher H."
~person:"Parasuraman, A."
~subject:"Europa"
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Europa
Dienstleistung
38
Marketing
24
Services
12
Dienstleistungsmarketing
8
Dienstleistungssektor
8
Services marketing
8
Beziehungsmarketing
6
Relationship marketing
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Innovation
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Product quality
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Produktqualität
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Service industry
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Dienstleistungsqualität
4
Management
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Service quality
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Forschung
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Research
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USA
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Big Data
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Big data
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Customer service
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Design thinking
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Dienstleistungsbetrieb
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Dienstleistungsinnovation
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Bitner, Mary Jo
Lovelock, Christopher H.
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Albers, Christoph
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Services marketing : a European perspective
Lovelock, Christopher H.
(
contributor
); …
-
1999
Persistent link: https://www.econbiz.de/10004378729
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