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~person:"Bitner, Mary Jo"
~person:"Lovelock, Christopher H."
~person:"Parasuraman, A."
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Bitner, Mary Jo
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Marketing-mix strategies - product strategy and promotion strategy
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Services science : fundamentals, challenges and future developments
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ECONIS (ZBW)
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Communication and control processes in the delivery of service quality
Zeithaml, Valerie A.
;
Berry, Leonard L.
;
Parasuraman, A.
-
2009
Persistent link: https://www.econbiz.de/10003836350
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The evolution and discovery of service science in business schools
Bitner, Mary Jo
;
Brown, Stephen Walter
- In:
Services science : fundamentals, challenges and future …
,
(pp. 91-101)
.
2007
Persistent link: https://www.econbiz.de/10003605022
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