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~person:"Bitner, Mary Jo"
~person:"Lovelock, Christopher H."
~person:"Parasuraman, A."
~type_genre:"Konferenzschrift"
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Bitner, Mary Jo
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Services Marketing Conference <7, 1988, Arlington, Va.>
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Designing a winning service strategy : [7th Annual Service Marketing Conference proceedings]
Bitner, Mary Jo
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1989
Persistent link: https://www.econbiz.de/10004144690
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