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~person:"Bittner, Gerhard"
~person:"Nufer, Gerd"
~type_genre:"Case study"
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Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
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Neuromarketing im Sport
Bühler, André
;
Häusel, Hans-Georg
;
Nufer, Gerd
- In:
Marketing im Sport : Grundlagen und Trends des modernen …
,
(pp. 417-444)
.
2013
Persistent link: https://www.econbiz.de/10009705010
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