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~person:"Blandford, David"
~person:"Kerr, Gayle"
~person:"Lüthje, Christian"
~subject:"comparison of definitions"
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comparison of definitions
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International journal of advertising : the review of marketing communications
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Redefining advertising in research and practice
Kerr, Gayle
;
Richards, Jef
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 175-198
Persistent link: https://www.econbiz.de/10012498537
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