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~person:"Blasche, Juliana"
~subject:"Brand management"
~subject:"Umweltpolitik"
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Blasche, Juliana
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The synergy in green persuasion, green celebrity endorsers in green advertising : a study of brand-endorser congruence effects in green advertising
Blasche, Juliana
;
Ketelaar, Paul Edwin
- In:
Journal of euromarketing
24
(
2015
)
2/3
,
pp. 86-106
Persistent link: https://www.econbiz.de/10011408778
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