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~person:"Blaskey, John"
~person:"Gopalakrishna, Srinath"
~subject:"Marketingmanagement"
~subject:"Messe"
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Marketingmanagement
Messe
Trade fair
5
B-to-B-Marketing
2
Business-to-business marketing
2
Consumer behaviour
2
Konsumentenverhalten
2
Lieferantenmanagement
2
Marketing management
2
Messebeteiligung
2
Supplier relationship management
2
Trade fair participation
2
Trade shows
2
B-to-B
1
B2B marketing
1
Beziehungsmarketing
1
Brand management
1
Conjoint analysis
1
Conjoint-Analyse
1
Customer engagement
1
Customer integration
1
Design
1
Difference-in-differences
1
Distribution channel
1
Engagement dynamics
1
Events
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International marketing
1
Internationales Marketing
1
Kundenintegration
1
Markenführung
1
Marketing budget
1
Means-end theory
1
Multinationales Unternehmen
1
Relationship marketing
1
Theorie
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Theory
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Tobit model
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Transnational corporation
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Vertriebsweg
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Blaskey, John
Gopalakrishna, Srinath
Penzkofer, Horst
24
Weitzel, Günter
13
Bathelt, Harald
12
Kirchgeorg, Manfred
9
Zanger, Cornelia
7
Moser, Petra
6
Golfetto, Francesca
5
Moutinho, Victor Ferreira
5
Rinallo, Diego
5
Täger, Uwe Christian
5
Ziegler, Rainer
5
Farhangmehr, Minoo
4
Kalka, Regine
4
Meffert, Heribert
4
Sarmento, Maria
4
Silva, Pedro Mendonça
4
Simões, Cláudia
4
Tafesse, Wondwesen
4
Birnbrich, Manuel
3
Domini, Giacomo
3
Eickelpasch, Alexander
3
Geldres-Weiss, Valeska V.
3
Gibson, Rachael
3
Koll, Robert
3
Kramer, Jens
3
Krähling, Sabrina
3
Luppold, Stefan
3
Martius, Theodor
3
Mortsiefer, Joachim
3
Müller, Klaus
3
Müller-Hagedorn, Lothar
3
Neven, Peter
3
Solberg Søilen, Klaus
3
Spannagel, Rolf
3
Sternberg, Rolf G.
3
Stoeck, Norbert
3
Täger, Uwe C.
3
Vale, Vera Teixeira
3
Wiedmann, Martin
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Handbook of business-to-business marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Issn Ser.
1
Journal of business research : JBR
1
Journal of business-to-business marketing
1
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ECONIS (ZBW)
5
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1
Driving participation and investment in B2B trade shows : the organizer view
Mora Cortez, Roberto
;
Johnston, Wesley J.
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 1092-1105
Persistent link: https://www.econbiz.de/10013169501
Saved in:
2
Exporting-Key Considerations For International Business Growth : Products, Communication, Brands, Trade Shows, Channels, Culture, and Cash!
Houlier, Laurent
-
2020
Cover -- Title Page -- Copyright -- Abstract -- Contents -- Acknowledgments -- Endorsements -- Foreword -- Preface -- Chapter 1: Products and Services: Adapting for Export Markets -- Chapter 2: Intellectual Property (IP): Protecting and Leveraging Brands -- Chapter 3: Communication: Bridging...
Persistent link: https://www.econbiz.de/10012691547
Saved in:
3
Managing customer engagement at trade shows
Gopalakrishna, Srinath
;
Malthouse, Edward C.
;
Lawrence, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
Saved in:
4
Exploring booth design as a determinant of trade show success
Bloch, Peter H.
;
Gopalakrishna, Srinath
;
Crecelius, …
- In:
Journal of business-to-business marketing
24
(
2017
)
4
,
pp. 237-256
Persistent link: https://www.econbiz.de/10011784954
Saved in:
5
Trade shows in the business marketing communications mix
Gopalakrishna, Srinath
;
Lilien, Gary L.
- In:
Handbook of business-to-business marketing
,
(pp. 226-245)
.
2012
Persistent link: https://www.econbiz.de/10009500168
Saved in:
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