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~person:"Bleicher, Knut"
~person:"Kumar, V."
~type_genre:"Festschrift"
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10
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Bleicher, Knut
Kumar, V.
Albach, Horst
17
Sheth, Jagdish N.
12
Bruhn, Manfred
11
Meffert, Heribert
9
Rolfes, Bernd
8
Ahlert, Dieter
7
Horváth, Péter
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Legends in marketing
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Marketing strategy: customer
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204930
Saved in:
2
Marketing strategy: firm
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204931
Saved in:
3
Legends in marketing: V. Kumar
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010201420
Saved in:
4
Customer relationship
management
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204928
Saved in:
5
Business-to-business
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204929
Saved in:
6
Retailing: store and customer level
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204936
Saved in:
7
Retailing: market and firm level
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204939
Saved in:
8
Marketing research: new methodology
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204932
Saved in:
9
Marketing research: applications
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204933
Saved in:
10
Forecasting in marketing
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204934
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