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~person:"Blinda, Lars"
~person:"Burmann, Christoph"
~type_genre:"Article in journal"
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Search: person:"Burmann, Christoph"
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Brand management
17
Markenführung
17
Brand
9
Brand image
9
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9
Markenimage
9
Deutschland
8
Germany
8
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Blinda, Lars
Burmann, Christoph
Schade, Michael
10
Piehler, Rico
8
Kanitz, Christopher
5
Meffert, Heribert
4
Riley, Nicola
4
Becker, Christian
2
Grace, Debra
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Halaszovich, Tilo F.
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Kleine-Kalmer, Barbara
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König, Verena
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Maloney, Philip
2
Roßmann, Patrick
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Schaefer, Katharina
2
Schallehn, Mike
2
Burmann, Christoph Klaus
1
Germroth, Gloria
1
Hegel, Christian von
1
Hegner, Sabrina
1
Hemmann, Frank
1
Jost-Benz, Marc
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King, Ceridwyn
1
Meurer, Jörg
1
Muzellec, Laurent
1
Sinnig, Julia
1
Skala-Gast, Doris
1
Ulbricht, Anna Maleen
1
Warwitz, Claudius
1
Wenske, Verena
1
Wöllenstein, Stephan
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
9
The journal of brand management : an international journal
8
Marketing : ZFP ; journal of research and management
6
Handelsforschung
3
Die Betriebswirtschaft : DBW
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Zeitschrift Führung + Organisation : ZfO
2
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
European journal of marketing : EJM
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
1
Journal of strategic marketing
1
Marketing theory
1
The journal of product & brand management
1
The marketing review
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ECONIS (ZBW)
44
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1
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10
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44
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1
Gamification als Erfolgsfaktor moderner Markenführung : das Beispiel SHEIN
Burmann, Christoph
;
Germroth, Gloria
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
40
(
2023
)
5
,
pp. 60-66
Persistent link: https://www.econbiz.de/10014373832
Saved in:
2
Traditional or "instafamous" celebrity? : role of origin of fame in social media influencer marketing
Piehler, Rico
;
Schade, Michael
;
Sinnig, Julia
;
Burmann, …
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 408-420
Persistent link: https://www.econbiz.de/10013370886
Saved in:
3
Employees as a second audience : the effect of external communication on internal brand management outcomes
Piehler, Rico
;
Schade, Michael
;
Burmann, Christoph
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 445-460
Persistent link: https://www.econbiz.de/10012060148
Saved in:
4
Special issue: internal brand management
Piehler, Rico
(
ed.
);
Grace, Debra
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011884910
Saved in:
5
Internal brand management : introduction to the special issue and directions for future research
Piehler, Rico
;
Grace, Debra
;
Burmann, Christoph
- In:
The journal of brand management : an international journal
25
(
2018
)
3
,
pp. 197-201
Persistent link: https://www.econbiz.de/10011884912
Saved in:
6
Location-based advertising : privacy concerns no big deal
Schade, Michael
;
Piehler, Rico
;
Warwitz, Claudius
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
33
(
2016
)
6
,
pp. 56-61
Persistent link: https://www.econbiz.de/10011612633
Saved in:
7
The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour
Piehler, Rico
;
King, Ceridwyn
;
Burmann, Christoph
; …
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1575-1601
Persistent link: https://www.econbiz.de/10011616836
Saved in:
8
Zufriedenheit im Premium-Automobil-segment irrelevant?
Burmann, Christoph
;
Schade, Michael
;
Halaszovich, Tilo F.
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
33
(
2016
)
3
,
pp. 30-39
Persistent link: https://www.econbiz.de/10011560194
Saved in:
9
Sport club brand personality scale (SCBPS) : a new brand personality scale for sport clubs
Schade, Michael
;
Piehler, Rico
;
Burmann, Christoph
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 650-663
Persistent link: https://www.econbiz.de/10010462627
Saved in:
10
Brand authenticity : model development and empirical testing
Schallehn, Mike
;
Burmann, Christoph
;
Riley, Nicola
- In:
The journal of product & brand management
23
(
2014
)
3
,
pp. 192-199
Persistent link: https://www.econbiz.de/10010393867
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