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~person:"Bloch, Francis"
~person:"Golub, Benjamin"
~person:"Van Den Bulte, Christophe"
~subject:"Opinion"
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17
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Bloch, Francis
Golub, Benjamin
Van Den Bulte, Christophe
Ozdaglar, Asuman E.
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
GfK marketing intelligence review : Marketingforschung für die Praxis
1
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ECONIS (ZBW)
4
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Invited comment on "opinion leadership and social contagion in new product diffusion"
Godes, David
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 224-229
Persistent link: https://www.econbiz.de/10009006854
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2
Identifying social influence : a comment on opinion leadership and social contagion in new product diffusion
Aral, Sinan
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 217-223
Persistent link: https://www.econbiz.de/10009006860
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3
Opinion leadership and social contagion in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 195-212
Persistent link: https://www.econbiz.de/10009006876
Saved in:
4
How social networks and opinion leaders affect the adoption of new products
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Eichert, John
; …
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
1
,
pp. 16-25
Persistent link: https://www.econbiz.de/10009007734
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