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~person:"Block, Martin P."
~person:"Gentzkow, Matthew Aaron"
~subject:"Advertising planning"
~subject:"Bildungsniveau"
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Advertising planning
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Block, Martin P.
Gentzkow, Matthew Aaron
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Consumer-driven media planning and buying
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
Saved in:
2
Trading dollars for dollars : the price of attention online and offline
Gentzkow, Matthew Aaron
- In:
The American economic review
104
(
2014
)
5
,
pp. 481-488
Persistent link: https://www.econbiz.de/10010390862
Saved in:
3
Essays in the economics of mass media
Gentzkow, Matthew Aaron
-
2004
Persistent link: https://www.econbiz.de/10003386877
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