//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Blohm, Inga"
~person:"Zigmond, Dan"
~subject:"Fernsehwerbung"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Media usage"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Fernsehwerbung
Media usage
3
Mediennutzung
3
Television advertising
3
Advertising effects
2
Werbewirkung
2
Deutschland
1
Germany
1
Information behaviour
1
Informationsverhalten
1
Internet
1
Measurement
1
Messung
1
Regression analysis
1
Regressionsanalyse
1
USA
1
United States
1
more ...
less ...
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Aufsatz im Buch
1
Book section
1
Language
All
English
3
Author
All
Blohm, Inga
Zigmond, Dan
Bellman, Steven
4
Varan, Duane
4
Wilbur, Kenneth C.
4
Beal, Virginia
3
Barwise, Patrick
2
Etayo, Cristina
2
Kind, Hans Jarle
2
Liaukonyte, Jura
2
Pearson, Sarah
2
Schweda, Anika
2
Shi, Yang
2
Strauch, Hans-Joachim
2
Sánchez-Tabernero, Alfonso
2
Albrecht, Carmen-Maria
1
Altintas, M. Hakan
1
Anand, Bharat N.
1
Artero, Juan P.
1
Bauer, Hans H.
1
Bayo-Moriones, Alberto
1
Bleier, Alexander
1
Bowen, Kevin
1
Breuer, Christoph
1
Brown, Keith
1
Cai, Xiao
1
Canen, Nathan
1
Cauberghe, Verolien
1
Cavazos, Roberto
1
Chan, Kara
1
Cheong, Yunjae
1
Collins, Martin
1
Dawes, John G.
1
De Gregorio, Federico
1
Dietl, Helmut
1
Dix, Stephen Richard
1
Dix, Steve
1
Dorai-Raj, Sundar
1
Draganska, Michaela
1
Du Plessis, Erik
1
more ...
less ...
Published in...
All
Journal of advertising research
2
Breaking new ground in theory and practice
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
A study on the impact of TV advertising contacts during dinner
Silberer, Günter
;
Steinmann, Sascha
;
Blohm, Inga
; …
- In:
Breaking new ground in theory and practice
,
(pp. 439-451)
.
2011
Persistent link: https://www.econbiz.de/10009380991
Saved in:
2
Assessing a new advertising effect : measurement of the impact of television commercials on internet search queries
Zigmond, Dan
;
Stipp, Horst
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 162-168
Persistent link: https://www.econbiz.de/10003991905
Saved in:
3
Measuring advertising quality on television : deriving meaningful metrics from audience retention data
Zigmond, Dan
;
Dorai-Raj, Sundar
;
Interian, Yannet
; …
- In:
Journal of advertising research
49
(
2009
)
4
,
pp. 419-428
Persistent link: https://www.econbiz.de/10003923953
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->