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~person:"Blum, Eleanor"
~person:"Gabszewicz, Jean J."
~subject:"Advertising"
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Advertising
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Blum, Eleanor
Gabszewicz, Jean J.
Laussel, Didier
5
Sonnac, Nathalie
5
Knight, Brian G.
4
Gabszewicz, Jean Jaskold
3
Chauhan, Gajendra Singh
2
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ECONIS (ZBW)
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1
Advertising and the Rise of Free Daily
Newspapers
Gabszewicz, Jean J.
;
Laussel, Didier
;
Sonnac, Nathalie
-
2011
free
newspapers
. This explanation is based on the growth of net advertising revenues per reader, i.e. of the difference …
Persistent link: https://www.econbiz.de/10014174918
Saved in:
2
Advertising and the Rise of the Free Daily
Newspapers
Gabszewicz, Jean J.
;
Laussel, Didier
;
Sonnac, Nathalie
-
2006
We analyze the competition between two
newspapers
in a vertical differentiation model where the qualities of the …
Persistent link: https://www.econbiz.de/10014054114
Saved in:
3
Reference books in the mass media : an annotated, selected booklist covering book publishing, broadcasting, films,
newspapers
, magazines, and advertising
Blum, Eleanor
-
1962
Persistent link: https://www.econbiz.de/10000021360
Saved in:
4
Basic books in the mass media : an annotated, selected booklist covering general communications, book publishing, broadcasting, film, magazines,
newspapers
, advertising, indexes, a...
Blum, Eleanor
-
1972
Persistent link: https://www.econbiz.de/10000556047
Saved in:
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