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~person:"Blum, Eleanor"
~person:"Gans, Joshua"
~subject:"Advertising"
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Blum, Eleanor
Gans, Joshua
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Management science : journal of the Institute for Operations Research and the Management Sciences
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The impact of consumer multi-homing on advertising markets and media competition
Athey, Susan
;
Calvano, Emilio
;
Gans, Joshua
- In:
Management science : journal of the Institute for …
64
(
2018
)
4
,
pp. 1574-1590
Persistent link: https://www.econbiz.de/10011855634
Saved in:
2
Reference books in the mass media : an annotated, selected booklist covering book publishing, broadcasting, films,
newspapers
, magazines, and advertising
Blum, Eleanor
-
1962
Persistent link: https://www.econbiz.de/10000021360
Saved in:
3
Basic books in the mass media : an annotated, selected booklist covering general communications, book publishing, broadcasting, film, magazines,
newspapers
, advertising, indexes, a...
Blum, Eleanor
-
1972
Persistent link: https://www.econbiz.de/10000556047
Saved in:
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