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~person:"Blut, Markus"
~subject:"Dienstleistungssektor"
~subject:"United States"
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European journal of marketing : EJM
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Extending service brands into products versus services : multilevel analyses of key success drivers
Sichtmann, Christina
;
Schoefer, Klaus
;
Blut, Markus
; …
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 200-218
Persistent link: https://www.econbiz.de/10011626472
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