Erceg, Aleksandar; Boškovska, Vera - In: UTMS Journal of Economics 11 (2020) 2, pp. 171-182
business, but since the 1990-ties franchising has been part of the western and developed world. Franchising in Macedonia is … movements, franchising as a way of growing business and creating new ventures did not develop in Macedonia. Thus, the paper aims … to understand this situation's reason and identify opportunities and threats franchising in Macedonia face. The first …