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~person:"Boasson, Vigdis"
~person:"Boynton, Dylan"
~person:"Herstatt, Cornelius"
~subject:"Evaluation"
~type_genre:"Hochschulschrift"
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The crucial role of domain
knowledge
in evaluating early-stage new product ideas
Denker, Florian
-
2018
Persistent link: https://www.econbiz.de/10011775238
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