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~person:"Boatwright, Peter"
~person:"Cullen, Cheryl Dangel"
~person:"Digerfeldt-Månsson, Theresa"
~subject:"Product management"
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Design orientation : a grounded theory analysis of design thinking and action
Venkatesh, Alladi
;
Digerfeldt-Månsson, Theresa
; …
- In:
Marketing theory
12
(
2012
)
3
,
pp. 289-309
Persistent link: https://www.econbiz.de/10009658904
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2
The design of things to come : how ordinary people create extraordinary products
Cagan, Jonathan
;
Boatwright, Peter
-
2005
-
3. print.
Persistent link: https://www.econbiz.de/10002934238
Saved in:
3
Challenging the big brands : how new brands win market share with innovative design
Evans, Judith
;
Grubbs, Judith Evans
;
Cullen, Cheryl Dangel
-
2003
Persistent link: https://www.econbiz.de/10001698497
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