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~person:"Boatwright, Peter"
~person:"Meißner, Martin"
~person:"Minahan, Stella"
~person:"Otterbring, Tobias"
~person:"Ronft, Steffen"
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Search: subject_exact:"Visuelle Wahrnehmung"
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Visual perception
14
Visuelle Wahrnehmung
14
Consumer behaviour
8
Konsumentenverhalten
8
Advertising effects
4
Eye tracking
4
Visual attention
4
Werbewirkung
4
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3
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3
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3
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eye tracking
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Boatwright, Peter
Meißner, Martin
Minahan, Stella
Otterbring, Tobias
Ronft, Steffen
Breuer, Christoph
4
Gerstenblüth, Mariana
4
Grebitus, Carola
4
Harris, Jeffrey E.
4
Rumpf, Christopher
4
Schröer, Carsten
4
Triunfo, Patricia
4
Wedel, Michel
4
Beck, Jacob
3
Chen, Yasheng
3
Dahl, Darren W.
3
Dinkel, Michael
3
Hoeffler, Steve
3
Jermias, Johnny
3
Jong, Martijn G. de
3
Nayga, Rodolfo M.
3
Panggabean, Tota
3
Qiuzhen, Wang
3
Toubia, Olivier
3
Turow, Joseph
3
Van Loo, Ellen J.
3
Yang, Cathy L.
3
Zhao, Min
3
Zuschke, Nick
3
Adaval, Rashmi
2
Albers, Wulf
2
Behe, Bridget K.
2
Berghaus, Nadine
2
Bigné Alcañiz, J. Enrique
2
Boerman, Sophie C.
2
Boronczyk, Felix
2
Bradlow, Eric T.
2
Brager, Laura
2
Burke, Raymond R.
2
Cauberghe, Veroline
2
Cowen-Elstner, Christine
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Duale Hochschule Baden-Württemberg Mannheim / Fakultät Wirtschaft
1
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Eye Tracking in der Sport- und Veranstaltungsbranche
4
Journal of retailing and consumer services
3
International journal of retail & distribution management
1
Journal of business research : JBR
1
Journal of marketing research : JMR
1
Mannheimer Beiträge zur Betriebswirtschaftslehre
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Organizational research methods : ORM
1
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
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ECONIS (ZBW)
14
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1
The promise of eye-tracking methodology in organizational research : a taxonomy, review, and future avenues
Meißner, Martin
;
Oll, Josua
- In:
Organizational research methods : ORM
22
(
2019
)
2
,
pp. 590-617
Persistent link: https://www.econbiz.de/10012005517
Saved in:
2
Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research
Meißner, Martin
;
Pfeiffer, Jella
;
Pfeiffer, Thies
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 445-458
Persistent link: https://www.econbiz.de/10012023989
Saved in:
3
Eye Tracking in der Sport- und Veranstaltungsbranche
Dinkel, Michael
(
ed.
);
Schröer, Carsten
(
ed.
); …
-
Duale Hochschule Baden-Württemberg Mannheim / …
-
2019
-
1. Auflage
Persistent link: https://www.econbiz.de/10011994038
Saved in:
4
Mirror, mirror, on the menu : visual reminders of overweight stimulate healthier meal choices
Otterbring, Tobias
;
Shams, Poja
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 177-183
Persistent link: https://www.econbiz.de/10011995563
Saved in:
5
Zur Einführung : Eye Tracking im Sport- und Veranstaltungskontext
Dinkel, Michael
;
Schröer, Carsten
;
Ronft, Steffen
- In:
Eye Tracking in der Sport- und Veranstaltungsbranche
,
(pp. 5-6)
.
2019
Persistent link: https://www.econbiz.de/10011997792
Saved in:
6
Psychologische Prozesse der Werbewirkung im Sport- im Veranstaltungsbereich
Ronft, Steffen
- In:
Eye Tracking in der Sport- und Veranstaltungsbranche
,
(pp. 7-25)
.
2019
Persistent link: https://www.econbiz.de/10011997794
Saved in:
7
Optimierung der Wegeführung im Hospitality-Bereich von Sportarenen
Ronft, Steffen
;
Brager, Laura
- In:
Eye Tracking in der Sport- und Veranstaltungsbranche
,
(pp. 39-45)
.
2019
Persistent link: https://www.econbiz.de/10011997800
Saved in:
8
Usability von mobilen Webseiten : die Mobil-Version eines Onlineshops
Schröer, Carsten
;
Ronft, Steffen
;
Schwörer, Marius
- In:
Eye Tracking in der Sport- und Veranstaltungsbranche
,
(pp. 79-88)
.
2019
Persistent link: https://www.econbiz.de/10011997823
Saved in:
9
Eye-tracking customers' visual attention in the wild : dynamic gaze behavior moderates the effect of store familiarity on navigational fluency
Otterbring, Tobias
;
Wästlund, Erik
;
Gustafsson, Anders
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 165-170
Persistent link: https://www.econbiz.de/10011434148
Saved in:
10
Eye tracking reveals processes that enable conjoint choices to become increasingly efficient with practice
Meißner, Martin
;
Musalem, Andrés
;
Huber, Joel
- In:
Journal of marketing research : JMR
53
(
2016
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011450342
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