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~person:"Boch, Sonja"
~person:"Johnson, Eric J."
~person:"Pozharliev, Rumen Ivaylov"
~type_genre:"Non-commercial literature"
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Boch, Sonja
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ERIM Ph. D. series research in management / Erasmus Institute of Management
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Social neuromarketing : the role of social context in measuring advertising effectiveness
Pozharliev, Rumen Ivaylov
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2017
Persistent link: https://www.econbiz.de/10011634723
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Implikationen neuroökonomischer Forschungsergebnisse für die identitätsbasierte Führung von FMCG-Premiummarken
Burmann, Christoph
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Boch, Sonja
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2010
Persistent link: https://www.econbiz.de/10009665191
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Smart defaults : from hidden persuaders to adaptive helpers
Smith, N. Craig
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Goldstein, Daniel G.
;
Johnson, Eric J.
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2008
Persistent link: https://www.econbiz.de/10003909934
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