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~person:"Bock, Stefan"
~person:"Herrmann, Andreas"
~person:"Hildebrand, Christian"
~subject:"Cultural identity"
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Marketing letters : a journal of research in marketing
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Cross-national differences in uncertainty avoidance predict the effectiveness of mass customization across East Asia : a large-scale field investigation
Bellis, Emanuel de
;
Hildebrand, Christian
;
Ito, Kenichi
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 309-320
Persistent link: https://www.econbiz.de/10011312173
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