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~person:"Bode, Ben"
~person:"Hoffmann, Angela"
~person:"Nevo, Aviv"
~person:"Peitz, Martin"
~subject:"Netherlands"
~type:"article"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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On the measurement of retail marketing mix effects in the presence of different economic regimes
Bode, Ben
- In:
International journal of research in marketing : IJRM ; …
5
(
1988
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10001058109
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