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~person:"Bodenstein, Gerhard"
~person:"Gundlach, Gregory T."
~person:"Hesse, Josef"
~subject:"Key-Account-Management"
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Key-Account-Management
Consumer goods marketing
10
Konsumgütermarketing
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Deutschland
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Distribution channel
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Germany
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Kartellrecht
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Resale price maintenance
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00.09.1996
1
Advertising effects
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Benchmarking
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Beschaffung
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Beziehungsmarketing
1
Brand
1
Communication
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Consumer goods industry
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Distributionspolitik
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Einzelhandel
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Erfolgsfaktor
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Event marketing
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Event-Marketing
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Free rider problem
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Bodenstein, Gerhard
Gundlach, Gregory T.
Hesse, Josef
Brielmaier, Andreas
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Schreiber, Kerstin
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Verbeke, Willem J. M. I.
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Marketing-Trendshop <1996, Duisburg>
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Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Universität Duisburg - Gesamthochschule
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ECONIS (ZBW)
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Dokumentation / Marketing-Trendshop '96
Bodenstein, Gerhard
(
ed.
);
Schreiber, Kerstin
(
contributor
)
-
Marketing-Trendshop <1996, Duisburg>
-
1997
Persistent link: https://www.econbiz.de/10000654161
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