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~person:"Bodenstein, Gerhard"
~type_genre:"Collection of articles of several authors"
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Search: subject_exact:"B2C-Marketing"
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00.09.1996
1
Consumer goods marketing
1
Deutschland
1
Germany
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Key account management
1
Key-Account-Management
1
Konsumgut
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Konsumgütermarketing
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Marketing
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Collection of articles of several authors
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Bodenstein, Gerhard
Gundlach, Gregory T.
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Bruhn, Manfred
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Meffert, Heribert
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Mosca, Fabrizio
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Sundbo, Jon
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Sørensen, Flemming
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Gallo, Rosalia
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Marketing-Trendshop <1996, Duisburg>
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Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Universität Duisburg - Gesamthochschule
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ECONIS (ZBW)
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Dokumentation / Marketing-Trendshop '96
Bodenstein, Gerhard
(
ed.
);
Schreiber, Kerstin
(
contributor
)
-
Marketing-Trendshop <1996, Duisburg>
-
1997
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