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~person:"Bodet, Guillaume"
~person:"Mohan, Mayoor"
~subject:"Brand management"
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Bodet, Guillaume
Mohan, Mayoor
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2
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Chiambaretto, Paul
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European Sport management quarterly : ESMQ
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of business research : JBR
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ECONIS (ZBW)
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Perceived globalness and localness in B2B brands : a co-branding perspective
Mohan, Mayoor
;
Brown, Brian P.
;
Sichtmann, Christina
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 59-70
Persistent link: https://www.econbiz.de/10011887285
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2
Corporate brand effects in brand alliances
Voss, Kevin E.
;
Mohan, Mayoor
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4177-4184
Persistent link: https://www.econbiz.de/10011553950
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3
International place branding through sporting events : a British perspective of the 2008 Beijing Olympics
Bodet, Guillaume
;
Lacassagne, Marie-Françoise
- In:
European Sport management quarterly : ESMQ
12
(
2012
)
4
,
pp. 357-374
Persistent link: https://www.econbiz.de/10009618042
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