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~person:"Bodet, Guillaume"
~subject:"Brand management"
~subject:"International tourism"
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Bodet, Guillaume
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European Sport management quarterly : ESMQ
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Sport management review
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Exploring the domestic relationship between mega-events and destination image : the image impact of hosting the 2012 Olympic Games for the city of London
Kenyon, James Andrew
;
Bodet, Guillaume
- In:
Sport management review
21
(
2018
)
3
,
pp. 232-249
Persistent link: https://www.econbiz.de/10011871280
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International place branding through sporting events : a British perspective of the 2008 Beijing Olympics
Bodet, Guillaume
;
Lacassagne, Marie-Françoise
- In:
European Sport management quarterly : ESMQ
12
(
2012
)
4
,
pp. 357-374
Persistent link: https://www.econbiz.de/10009618042
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