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~person:"Boenigk, Silke"
~person:"Schwarz, Peter"
~subject:"Empirical method"
~subject:"Relationship marketing"
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Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
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ECONIS (ZBW)
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Nonprofit donor relationship management : an evaluation of blood donor relationship marketing strategies
Sundermann, Larissa M.
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2020
Persistent link: https://www.econbiz.de/10012310817
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Management von Nonprofit-Beziehungen : ein Service Value Chain-orientierter Ansatz
Boenigk, Silke
;
Helmig, Bernd
- In:
Management von Kundenbeziehungen : Perspektiven - …
,
(pp. 229-249)
.
2010
Persistent link: https://www.econbiz.de/10003934318
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