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~person:"Boenigk, Silke"
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Möhlmann, Mareike
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Journal of nonprofit & public sector marketing
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A public sector marketing model to measure the social and environmental values of public strategies : an empirical study on a green public service
Boenigk, Silke
;
Möhlmann, Mareike
- In:
Journal of nonprofit & public sector marketing
28
(
2016
)
2
,
pp. 85-104
Persistent link: https://www.econbiz.de/10011514648
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2
The conceptualization of nonprofit marketing orientation : a critical reflection and contributions toward closing the practice-theory gap
Wymer, Walter
;
Boenigk, Silke
;
Möhlmann, Mareike
- In:
Journal of nonprofit & public sector marketing
27
(
2015
)
2
,
pp. 117-134
Persistent link: https://www.econbiz.de/10011296041
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