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~person:"Boer, Anja de"
~person:"Frehen, Rik"
~person:"Kox, Henk L. M."
~subject:"Consumer behaviour"
~type:"article"
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English or a local language in advertising? : the appreciation of easy and difficult english slogans in the Netherlands
Hornikx, Jos
;
Meurs, Frank van
;
Boer, Anja de
- In:
Journal of business communication : JBC
47
(
2010
)
2
,
pp. 169-188
Persistent link: https://www.econbiz.de/10003970380
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