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~person:"Boerman, Sophie C."
~subject:"Consumer behaviour"
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Consumer behaviour
Advertising effects
4
Sponsoring
4
Sponsorship
4
Werbewirkung
4
Konsumentenverhalten
3
Advertising
2
Corporate disclosure
2
Fernsehwerbung
2
Internet marketing
2
Online-Marketing
2
Persuasion knowledge
2
Television advertising
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Unternehmenspublizität
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Werbung
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Auskunftspflicht
1
Celebrity endorsement
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Celebrity-Werbung
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Disclosure regulation
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Electronic word of mouth
1
Facebook
1
Knowledge
1
Product Placement
1
Product placement
1
Psychology of advertising
1
Public relations
1
Social Web
1
Social media
1
Social web
1
Sponsorship disclosure
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Time
1
Viral marketing
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Virales Marketing
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Werbepsychologie
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Wissen
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Zeit
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advertising
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appropriateness
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brand placement
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disclosure
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Boerman, Sophie C.
Grohs, Reinhard
6
Ko, Yong Jae
6
Scheinbaum, Angeline Close
6
Breuer, Christoph
5
Cornwell, T. Bettina
5
Koronios, Konstantinos
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Kwak, Dae Hee
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Mazodier, Marc
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Woisetschläger, David
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Athey, Susan
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Biscaia, Rui
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Ellison, Glenn
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Rumpf, Christopher
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Santos, Manuel Alonso dos
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Weeks, Clinton S.
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Backhaus, Christof
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Chien, P. Monica
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Cobbs, Joe
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Dalakas, Vassilis
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Dimitropoulos, Panagiotis
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Evans, Nathaniel J.
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Herrmann, Jean-Luc
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Huber, Frank
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Itani, Maher N.
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Kacha, Mathieu
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Kaplanidou, Kyriaki
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Kim, Yu Kyoum
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Lacey, Russell
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Plewa, Carolin
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Rai, Jaskirat Singh
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International journal of advertising : the quarterly review of marketing communications
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
3
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"This post is sponsored" : effects of
sponsorship
disclosure on persuasion knowledge and electronic word of mouth in the context of Facebook
Boerman, Sophie C.
;
Willemsen, Lotte M.
;
Aa, Eva P. van der
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 82-92
Persistent link: https://www.econbiz.de/10011695237
Saved in:
2
How audience and disclosure characteristics influence memory of
sponsorship
disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
3
Development of the persuasion knowledge scales of sponsored content (PKS-SC)
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 671-697
Persistent link: https://www.econbiz.de/10012492564
Saved in:
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