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~person:"Boerman, Sophie C."
~subject:"advertising"
~type_genre:"Aufsatz in Zeitschrift"
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advertising
Consumer behaviour
9
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Advertising effects
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6
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6
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5
Online-Marketing
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disclosure
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persuasion knowledge
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Aufsatz in Zeitschrift
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Boerman, Sophie C.
Wilbur, Kenneth C.
5
Dens, Nathalie
4
Eisend, Martin
4
Knuth, Ingo
4
Pelsmacker, Patrick de
4
Prasad, Ashutosh
4
Zhang, Jianxiong
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Abdullahi, Shafiu Ibrahim
3
Chintagunta, Pradeep K.
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Fogel, Joshua
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Jindal, Niket
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La Ferle, Carrie
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Liaukonyte, Jura
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Liu, Yan
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Liu, Yizao
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Lopez, Rigoberto A.
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Pieters, Rik
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Pilelienė, Lina
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Reijmersdal, Eva A. van
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Rozendaal, Esther
3
Schweidel, David A.
3
Septianto, Felix
3
Smith, Katherine Taken
3
Tang, Wansheng
3
Wedel, Michel
3
Baccarella, Christian V.
2
Bacik, Radovan
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Beal, Virginia
2
Brady, Malcolm
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Buijzen, Moniek
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Chang, Chun-Tuan
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Chen, Chiang-Ming
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Chung, Doug J.
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Crawford, Heather J.
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Dalakas, Vassilis
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Deborah, Aka
2
Despotakis, Stylianos
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Duduciuc, Alina
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Fossen, Beth L.
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International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
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ECONIS (ZBW)
2
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Advertising
and privacy : an overview of past research and a research agenda
Boerman, Sophie C.
;
Smit, Edith G.
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10014233914
Saved in:
2
Development of the persuasion knowledge scales of sponsored content (PKS-SC)
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 671-697
Persistent link: https://www.econbiz.de/10012492564
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