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~person:"Boeuf, Benjamin"
~source:"econis"
~subject:"Athletes"
~subject:"Markenimage"
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Boeuf, Benjamin
Roy, Subhadip
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Journal of business ethics : JOBE
1
Psychology & marketing
1
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ECONIS (ZBW)
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An ethical perspective on necro-advertising : the moderating effect of brand equity
Boeuf, Benjamin
;
Darveau, Jessica
- In:
Journal of business ethics : JOBE
155
(
2019
)
4
,
pp. 1077-1099
Persistent link: https://www.econbiz.de/10011998908
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2
The impact of death on consumer responses to celebrity endorser misbehavior
Boeuf, Benjamin
- In:
Psychology & marketing
34
(
2017
)
10
,
pp. 917-930
Persistent link: https://www.econbiz.de/10011759123
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