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~person:"Bogaschewsky, Ronald"
~person:"Kumar, V."
~type_genre:"Festschrift"
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Marketing theory
10
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10
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7
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7
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5
Marketingmanagement
5
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Bogaschewsky, Ronald
Kumar, V.
Albach, Horst
17
Sheth, Jagdish N.
12
Bruhn, Manfred
11
Meffert, Heribert
9
Rolfes, Bernd
8
Ahlert, Dieter
7
Horváth, Péter
7
Kortzfleisch, Gert von
7
Rühli, Edwin
7
Wildemann, Horst
7
Blecker, Thorsten
6
Corsten, Hans
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Gleich, Ronald
6
Reichmann, Thomas
6
Ulrich, Hans
6
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5
Bellmann, Klaus
5
Bleicher, Knut
5
Bloech, Jürgen
5
Engelhard, Johann
5
Fandel, Günter
5
Gomez, Peter
5
Henke, Michael
5
Hinterhuber, Hans H.
5
Lattmann, Charles
5
Malik, Fredmund
5
Müller, Stefan
5
Probst, Gilbert J. B.
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Schmeisser, Wilhelm
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Siegwart, Hans
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4
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Legends in marketing
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1
Marketing strategy: customer
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204930
Saved in:
2
Marketing strategy: firm
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204931
Saved in:
3
Legends in marketing: V. Kumar
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010201420
Saved in:
4
Customer relationship
management
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204928
Saved in:
5
Business-to-business
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204929
Saved in:
6
Retailing: store and customer level
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204936
Saved in:
7
Retailing: market and firm level
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204939
Saved in:
8
Management
und Controlling von Einkauf und Logistik : Festschrift für Jürgen Bloech
Götze, Uwe
;
Bacher, Andreas
-
2003
Persistent link: https://www.econbiz.de/10001738715
Saved in:
9
Marketing research: new methodology
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204932
Saved in:
10
Marketing research: applications
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204933
Saved in:
1
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