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~person:"Boisvert, Jean"
~person:"Carter, Robert E."
~subject:"Brand architecture"
~subject:"Evaluation"
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Boisvert, Jean
Carter, Robert E.
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Journal of the Academy of Marketing Science
1
Managing service quality : MSQ ; an international journal
1
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ECONIS (ZBW)
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Perceptions versus performance when managing extensions : new evidence about the role of fit between a parent brand and an extension
Carter, Robert E.
;
Curry, David J.
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
2
,
pp. 253-269
Persistent link: https://www.econbiz.de/10009736676
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2
The reciprocal impact of vertical service line extensions on parent brands : the roles of innovativeness, quality, and involvement
Boisvert, Jean
- In:
Managing service quality : MSQ ; an international journal
22
(
2012
)
6
,
pp. 546-564
Persistent link: https://www.econbiz.de/10009692810
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