Lafuente-Ruiz-de-Sabando, Amaia; Zorrilla, Pilar; … - In: European Research on Management and Business Economics … 24 (2018) 1, pp. 8-16
stakeholders. However, image and reputation management is a complex issue and how stakeholders perceive universities does not … literature on higher education image and reputation to identify the main knowledge gaps and establish the research lines that … merit deeper examination in the future. The gaps identified highlight the need to improve knowledge about the way …