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~person:"Bollers, Andrea"
~person:"Chen, Tao"
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
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ECONIS (ZBW)
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Trade Marketing
Bollers, Andrea
- In:
Effektives Customer Relationship Management : …
,
(pp. 361-373)
.
2013
Persistent link: https://www.econbiz.de/10009672874
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2
Why do consumers buy extended service contracts?
Chen, Tao
;
Kalra, Ajay
;
Sun, Baohong
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
4
,
pp. 611-623
Persistent link: https://www.econbiz.de/10003919309
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