//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bonatti, Alessandro"
~person:"Harris, Lisa"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Search engine marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
7
Online-Marketing
7
KMU
4
SME
4
Social Web
3
Social web
3
Großbritannien
2
Preismanagement
2
Pricing strategy
2
Theorie
2
Theory
2
United Kingdom
2
Advertising
1
Brand management
1
Business network
1
Communication media
1
Competition
1
Consumer behaviour
1
Crowdfunding
1
Data protection
1
Database
1
Datenbank
1
Datenschutz
1
Digital goods
1
Digitale Güter
1
E-commerce
1
Electronic Commerce
1
Europa
1
Europe
1
Firm growth
1
Innovation management
1
Innovationsmanagement
1
Internet
1
Kommunikationsmedien
1
Konsumentenverhalten
1
Markenführung
1
Marketing
1
Matching
1
Online advertising
1
Online retailing
1
more ...
less ...
Type of publication
All
Article
Book / Working Paper
17
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Conference paper
1
Konferenzbeitrag
1
Language
All
English
7
Author
All
Bonatti, Alessandro
Harris, Lisa
Tucker, Catherine
25
Dwivedi, Yogesh Kumar
22
Skiera, Bernd
22
Law, Chun Hung Roberts
21
Goldfarb, Avi
19
Rita, Paulo
16
Harrigan, Paul
15
Wilbur, Kenneth C.
15
Bigné Alcañiz, J. Enrique
14
Karjaluoto, Heikki
14
Ko, Eunju
14
Okazaki, Shintaro
14
Pelsmacker, Patrick de
14
Fesenmaier, Daniel R.
13
Filieri, Raffaele
13
Ghose, Anindya
13
Hudders, Liselot
13
Loureiro, Sandra Maria Correia
13
Ahuja, Vandana
12
Grewal, Dhruv
12
Kumar, Vikas
12
Malthouse, Edward C.
12
Michaelidou, Nina
12
Okumus, Fevzi
12
Pauwels, Koen
12
Smith, Katherine Taken
12
Jansen, Bernard J.
11
Milne, George R.
11
Murphy, Jamie
11
Pitt, Leyland F.
11
Reijmersdal, Eva A. van
11
Schweidel, David A.
11
Vrontis, Demetris
11
Whinston, Andrew B.
11
Bilgihan, Anil
10
Choi, Yung Kyun
10
Dens, Nathalie
10
Hauser, John R.
10
Hollebeek, Linda D.
10
Jerath, Kinshuk
10
more ...
less ...
Published in...
All
Journal of business strategy
2
American economic journal : a journal of the American Economic Association
1
International journal of technology marketing : IJTMkt
1
Journal of small business and enterprise development
1
Marketing letters : a journal of research in marketing
1
The Rand journal of economics
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Selling cookies
Bergemann, Dirk
;
Bonatti, Alessandro
- In:
American economic journal : a journal of the American …
7
(
2015
)
3
,
pp. 259-294
Persistent link: https://www.econbiz.de/10011325833
Saved in:
2
How do firms make money selling digital goods online?
Lambrecht, Anja
;
Goldfarb, Avi
;
Bonatti, Alessandro
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 331-341
Persistent link: https://www.econbiz.de/10010401317
Saved in:
3
Punching above their weight : the changing role of networking in SMEs
Harris, Lisa
;
Rae, Alan
;
Misner, Ivan R.
- In:
Journal of small business and enterprise development
19
(
2012
)
2
,
pp. 335-351
Persistent link: https://www.econbiz.de/10009557829
Saved in:
4
Targeting in advertising markets : implications for offline versus online media
Bergemann, Dirk
;
Bonatti, Alessandro
- In:
The Rand journal of economics
42
(
2011
)
3
,
pp. 417-443
Persistent link: https://www.econbiz.de/10009377458
Saved in:
5
The online connection : transforming marketing strategy for small businesses
Harris, Lisa
;
Rae, Alan
- In:
Journal of business strategy
31
(
2010
)
2
,
pp. 4-12
Persistent link: https://www.econbiz.de/10003961192
Saved in:
6
Social networks : the future of marketing for small business
Harris, Lisa
;
Rae, Alan
- In:
Journal of business strategy
30
(
2009
)
5
,
pp. 24-31
Persistent link: https://www.econbiz.de/10003923653
Saved in:
7
Out on the pull : how small firms are making themselves sexy with new online promotion techniques
Harris, Lisa
;
Rae, Alan
;
Grewal, Simran
- In:
International journal of technology marketing : IJTMkt
3
(
2008
)
2
,
pp. 153-168
Persistent link: https://www.econbiz.de/10003739632
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->