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~person:"Bond, Samuel D."
~subject:"E-commerce"
~subject:"Similarity"
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E-commerce
Similarity
Consumer behaviour
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Konsumentenverhalten
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Virales Marketing
5
Emotion
3
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online word-of-mouth
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anger
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anxiety
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arousal
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consumer attitudes
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consumer decision making
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consumer reviews
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Bond, Samuel D.
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Management information systems : mis quarterly
1
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ECONIS (ZBW)
2
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Anxious or angry? : effects of discrete emotions on the perceived helpfulness of online reviews
Yin, Dezhi
;
Bond, Samuel D.
;
Zhang, Han
- In:
Management information systems : mis quarterly
38
(
2014
)
2
,
pp. 539-560
Persistent link: https://www.econbiz.de/10010425066
Saved in:
2
Word-of-mouth and the forecasting of consumption enjoyment
He, Stephen X.
;
Bond, Samuel D.
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
4
,
pp. 464-482
Persistent link: https://www.econbiz.de/10010210186
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