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~person:"Bond, Samuel D."
~subject:"Similarity"
~subject:"Word-of-mouth"
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Word-of-mouth and the forecasting of consumption enjoyment
He, Stephen X.
;
Bond, Samuel D.
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
4
,
pp. 464-482
Persistent link: https://www.econbiz.de/10010210186
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