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~person:"Bond, Samuel D."
~subject:"Similarity"
~subject:"online reviews"
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Search: subject_exact:"Viral marketing"
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Similarity
online reviews
Consumer behaviour
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5
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3
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Word-of-mouth
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anger
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arousal
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consumer attitudes
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consumer decision making
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Bond, Samuel D.
Proserpio, Davide
4
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3
Li, Xitong
3
Mayzlin, Dina
3
Yin, Dezhi
3
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2
Chakraborty, Uttam
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Chen, George Guo-Qiang
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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MIS quarterly
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ECONIS (ZBW)
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Anger in consumer reviews : unhelpful but persuasive?
Yin, Dezhi
;
Bond, Samuel D.
;
Zhang, Han
- In:
MIS quarterly
45
(
2021
)
3
,
pp. 1059-1086
Persistent link: https://www.econbiz.de/10012631406
Saved in:
2
Word-of-mouth and the forecasting of consumption enjoyment
He, Stephen X.
;
Bond, Samuel D.
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
4
,
pp. 464-482
Persistent link: https://www.econbiz.de/10010210186
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